So you've come to the conclusion that you will need to market your service or product. Great! Proper marketing may lead to great rewards. Improper marketing can waste a ton of money.
Some folks get so excited about commercial, the advertisement or flyer they don't really think through the conversion process. It's not enough to have people notice your marketing; you need them to act on it in ways that are quite specific. Not planning the life cycle of your advertising is a bit like planning the wedding, but not the marriage. You may be left with just a big bill and a headache the day after of the excitement is over.
The price adds up, when you add too much extras on your proposal and it turns off clients. This may also open chances for your competitors to charge lower. My recommendation is to place editing and the shooting of this movie in your quotation but only put 1 DVD copy. Your proposal should show that any DVDs or documents for their website will be an extra charge. They usually forget about getting copies of the documents until the project is finished.
As the owner of a video production company that does create wedding videos, I understand that planning in Cape May will be tough. There are tons video production of venues all around the island of Cape May.I won't limit that fact to Cape May there are tons of locations for weddings, outdoor and indoor, all over South Jersey.
One of the most frequent mistakes in shooting video is render too much headroom. This creates an unbalanced link composition. The scene isn't set the way you think it is up. Sometimes the eyepiece of the camera does not give a real impression of what's really being recorded. If you allow another individual to do the camera work, they won't align it properly, and you will end up getting a shot that far check this to right or the left. Sometimes you set up the shot link on a tripod, and the camera gets bumped. This has happened to me more times than I can mention. In each case I ended up with a surprise in the editing room, and was not able to reshoot the scene.
Knowing as much as possible about your target demographic will help you make decisions on where and in what way your message should be heard. Your favorite stream is not likely to be effective if there aren't any"fish" there.
We constantly get asked about marketing and maybe I will write an article later on. For now; what is the quality of the DVD album cover? Who is currently pressing the DVDs or are you launching online only? Where are you planning to distribute? Can you have a launch party for the music video? Are you selling the movie?
Clients will be very impressed and will think they are all workers, giving the illusion that you are a larger company that you actually are.